that web you’re surfing on?
I made (some of) it.
product landing pages
My Role: UX | design | copywriting
objective
Provide customers with new product information accessible via QR code on product packaging.
strategy
Key Ingredient Callouts: Clearly called out result-focused ingredients that contributed to the function of the product.
Usage Instructions: Equipped customers with easy-to-follow instructions and cross-brand product pairing suggestions.
Shoppable: Featured easily accessible links to shop new product and additional products within the collection.
result
A clear and concise product introduction complimented by imagery, video, and quick shopping capabilities.
enhanced content
My Role: UX | copywriting
objective
Display extended content with visuals and information that go beyond a standard product detail page.
strategy
Shared Feature Education: Highlighted features common across collections to give users a clearer understanding of shared product capabilities and benefits.
Collection Showcase: Leveraged existing product interest to introduce complementary products, encouraging users to explore the broader collection.
Consistent Content Structure: Anchored each section with consistent brand slices to create cohesion across collections, while allowing for unique collection-specific content within middle sections.
result
A richer product discovery experience that supported full product understanding, encouraged exploration across collections, and maintained a cohesive brand presentation.
product detail pages
My Role: UX | copywriting
objective
Provide current and potential clients full product information to strengthen understanding and adoption across the entire brand portfolio.
strategy
Quick Fact Item Descriptions: Delivered key product information at a glance, giving users an immediate understanding of the product’s core functions and benefits.
Downloadable Sales Fact Sheet: Offered users the option to explore product information in-depth, including ingredients, usage instructions, and additional features.
Embedded Video: Extended product education through face-to-face training videos that translated technical information into digestible content.
result
A layered product education experience that accommodated different information needs, allowing users to quickly scan key benefits or dive deeper into technical and usage details.
website merger
My Role: UX | copywriting | project management
objective
Create a unified online experience by bringing separate brand websites into one cohesive digital ecosystem while maintaining clear brand differentiation and helping B2B clients navigate and understand the broader product portfolio.
strategy
Unified Brand Navigation: Consolidated multiple brand websites into one centralized experience while maintaining distinct brand identities accessible through clickable tabs above top navigation menu.
Cross-Brand Product Discovery: Centralized product browsing across the portfolio, allowing B2B clients to discover products by brand, collection, and product type within one experience.
Branded Product Education: Extended product information to help clients understand product features, benefits, and usage while maintaining each brand's distinct look and voice.
result
Consolidated multiple brand websites into one cohesive platform, creating a more seamless path from brand discovery to product education while maintaining the individual identity of each brand.