running the run of show
and every little detail in between
miami swim week 2026
My Role: vendor communications | marketing strategy | contract negotiation | rep briefing | sampling | budget tracking
objective
Increase brand awareness and drive e-commerce engagement.
strategy
Social Media: encouraged inflencer-generated content over brand posting to drive more authentic engagement and new customer reach.
Sampling: gifted legacy products and new Bronzing Drops to encourage new product adoption while creating a cohesive product experience.
Runway Integration: social content and brand presence integrated into the shows for a connected and memorable moment that resonated with the audience.
results
+104% website visits from June 2025
+52% website sales revenue from June 2025
+1.5k net follows on Instagram in June
Runway Show: Paraiso Activation Production: Funkshion Labs Brand Reps: Eye Candy Social Coverage: Brand Tutor
miami swim week 2025
My Role: on-site coordination | vendor communications | marketing strategy | contract negotiation | sampling | budget tracking
objective
Drive awareness and engagement to build excitement around a robust product launch.
strategy
Social Media Strategy: high volume brand-led posting established brand presence and showcased an immersive activation space.
Sampling: full collection of new products + long-standing favorites reintroduced the brand as more than just tanning, but a full, head-to-toe skincare experience.
Environment: curated a poolside paradise for the model bash + the Bunga-Glow gifting terrace for guests to watch runway shows, grab swag and product, and interact with the brand.
results
+83 posts went live across Meta and TikTok
+500k views across social channels channels
+10k profile views across social channels
Runway Show: MSW—The Shows Activation Production: Kat Saenz
four seasons trade show
My Role: on-site coordination | booth production | vendor communications | marketing strategy | budget tracking
objective
Strengthen the identities of subsidiary brands within the New Sunshine Brands portfolio, increase booth traffic, and create a unique and dynamic, guest experience.
strategy
Experiential Activation: Designed booths to emulate professional salon environments, helping clients visualize products in-store and reinforce each brand’s distinct identity. Product sampling mirrored the consumer-facing salon experience, bringing the brands to life through hands-on discovery.
Giveaway Integration: Connected booth engagement to Nashville show location through themed giveaways, including cowboy boots and complimentary products.
Social Media: Built anticipation through weeks of BTS content, and extended engagement throughout the event with real-time booth tours, customer interviews, and speaker recaps. QR codes at each booth encouraged continued brand connection post-show.
results
Expanded the owned audience by capturing new email contacts and driving social engagement, extending the impact of the event beyond the physical experience.