running the run of show
and every little detail in between
miami swim week
June 2026 | Press
Runway Show: Paraiso
My Role: Project Management
Activation Production: Funkshion Labs
Brand Reps: Eye Candy
Social Coverage: Brand Tutor
-
Once I received the task, it was time to lock in. I set up some very timely discovery calls with show producers and industry leaders to discuss partnership opportunities.
After presenting my strongest contenders to executive leadership, we locked in a runway sponsorship with Paraiso. This opportunity provided a brand-aligned audience and authentic collaboration.
-
For the next few weeks, I was in constant communication with vendors to perfect every detail from samples to social for an impactful execution.
contract negotiation | rep briefing | social strategy | product sampling | activation production | styling | budget | shipping logistics
-
Social Media Strategy: focused on attendee-generated creator content over brand posting to drive more authentic engagement and new customer attraction.
Sampling: gifted guests top-selling legacy products paired with newly launched Bronzing Drops to drive new product adoption while creating a cohesive product experience.
Environment: collaborated with Paraiso’s production team to build a cabana-style space for product displays and attendee interactions.
Runway Integration: aimed to organically blend social content and overall brand presence into the shows rather than feeling disconnected.
-
Our goal in participation was to increase brand awareness and boost e-commerce activity.
I’ll let the numbers speak for themselves:
Instagram follower count increased 3.5% (1.5k followers) in June
Monthly website sales revenue increased 52% from June 2025
Monthly website visits increased 104% from June 2025
Not too bad if I do say so myself.
Let me set the scene: A last-minute decision was made to sponsor Miami Swim Week shows, giving me <1 month to find a spons opp and execute a seamless brand activation. Perfect, I love a challenge!
Want to know how I did it? Read below.
May/June 2025 | Press
Runway Show: MSW—The Shows
My Role: Project Management + Social Coverage
Activation Production: KAT SAENZ Productions
Let me set the scene: We needed a standout event for the 2025 and after getting the Miami vibe from our 2024 Ocean Drive issue release sponsorship, we were ready to take on swim week.
Want all the deets? Read below.
-
After reviewing sponsorship packages with my team and the organizer of MSW—the shows, we decided to go big. We were the official sunscreen sponsor.
Spons Package: Sunblock Model Bash, 4-day dedicated gifting suite during the shows, and an intimate editor dinner
-
The recipe was similar to our 2026 participation, but there was a lot more learning involved and we were attending in-person and bringing our sales team with us.
on-site coordination | contract negotiation | social strategy | product sampling | activation production | budget | shipping logistics
-
Social Media Strategy: prioritized high-volume brand posting to establish our presence and showcase our immersive activation space.
Sampling: provided guests with the opportunity to sample our full collection of new products along with long-standing favorites. Reintroducing the brand as more than just tanning, but a full, head-to-toe skincare experience.
Environment: collaborated with Kat’s team to build a poolside paradise for the model bash and a tropical Bunga-Glow gifting terrace for guests to relax, grab swag and product essentials, and interact with the brand.
-
Our goal in participation was to create hype around the brand with a strong organic social media presence.
Across the 5-day event:
83 posts went live across multiple social channels including Meta and TikTok
10k unique accounts viewed our profile
500k sets of eyes viewed our content
How did we do?
four seasons tanning expo
-booth design + shipping logistics
brand identity
custom counters, backdrops and lighting
advanced shipment
designed booths to give the same feeling as a professional salon to help clients visualize the products on their shelf, showcase each brand’s product offering and
-vendor management
-project management
-budget management
-QR code giveaway to capture customer contact info
-brand synergy
brand-to-brand connection eliminating client confusion
directing consumers to follow on social with easily accessible QR signage
boot giveaway combined personal branding with theme/location of the event
how can I take elements from conflicting themes to marry the two in a way that enhances the guest experience and creates a memorable moment?
November 2024
Event: Distributor Trade Show
My Role: Booth Production + Guest Experience
Let me set the scene:
Interested to learn more? Read below.
-
Once I received the task, it was time to lock in. I set up some very timely discovery calls with show producers and industry leaders to discuss partnership opportunities.
After presenting my strongest contenders to executive leadership, we locked in a runway sponsorship with Paraiso. This opportunity provided a brand-aligned audience and authentic collaboration.
-
For the next few weeks, I was in constant communication with vendors to perfect every detail from samples to social for an impactful execution.
contract negotiation | rep briefing | social strategy | product sampling | activation production | styling | budget | shipping logistics
-
Social Media Strategy: focused on attendee-generated creator content over brand posting to drive more authentic engagement and new customer attraction.
Sampling: gifted guests top-selling legacy products paired with newly launched Bronzing Drops to drive new product adoption while creating a cohesive product experience.
Environment: collaborated with Paraiso’s production team to build a cabana-style space for product displays and attendee interactions.
Runway Integration: aimed to organically blend social content and overall brand presence into the shows rather than feeling disconnected.
-
Our goal in participation was to increase brand awareness and boost e-commerce activity.
I’ll let the numbers speak for themselves:
Instagram follower count increased 3.5% (1.5k followers) in June
Monthly website sales revenue increased 52% from June 2025
Monthly website visits increased 104% from June 2025
Not too bad if I do say so myself.
ocean drive swim week issue release party
something fun, funky, and fresh about how I planned all of it and it was amazingggg
June 2024
editor rooftop happy hour
something fun, funky, and fresh about how I planned all of it and it was amazingggg
